Choom

BRANDING, PRINT, BILLBOARDS, WEB BANNERS, STORE GRAPHICS AND PROPS
This project was a collaboration with MYRON ADVERTISING.

Choom is a recreational cannabis retail brand with locations across Canada. The Choom brand was inspired by Hawaii’s “Choom Gang”- a group of buddies in Honolulu during the 1970’s who loved to smoke weed—or as they called it, choom. Evoking the spirit of the original Choom Gang, the brand is synonymous with cultivating good times with good friends. The hand lettered logo was developed to emphasise the casual and welcoming vibe of the brand, channeling the Hawaiian Aloha spirit.